History
Since 1976, teenage girls and young women in Sweden have chosen Date as their first deodorant. The Date range has changed shape and size a number of times since the start. Many young women have a relation to DATE that reminds them of their entrance into the adult world. A time of life filled with fun and exciting experiences.
Now we are launching new Date scents:
four completely new Eau de Toilette fragrances developed by some of the leading perfume houses in the world. Each of the four new Date fragrances is completely different. But they complement each other so you can find a day scent and a night scent. Choose between spicy or floral. Are you the red one or maybe the green?
In addition to the four new Eau de Toilette fragrances, we are launching four new roll-on antiperspirants with the same names and scents. These mild antiperspirants guarantee you 24-hour protection against perspiration and unwanted odours and are free from alcohol and colour additives.
The products will be in stores from autumn 2008.