Our Philosophy
From our origins in salons around the world, we’ve always had a simple vision: to create stylist tested, salon quality products without the salon price tag, so you can experience a professional quality result everyday.
If you want professional quality products without the salon price tag, you need look no further. Alberto Culver, manufacturers of quality hair and skin care products for over 50 years, is now launching TRESemmé into Scandinavia, with a complete range of professional quality, yet affordable shampoos, conditioners, treatments and styling products.
TRESemmé started out as a professional salon brand over 40 years ago and has been trusted by hairdressers internationally, providing salon quality ingredients and delivering great performance. In the early 1990s, it was launched into mass distribution in the USA, revolutionising the haircare market and creating a segment of affordable, salon quality products.
In 2004, TRESemmé expanded into the UK retail market with great success achieving number one haircare launch at the time, with retail sales of over £40 million in the first year*! In fact, TRESemmé ranks highly in the top 10 in every country it’s sold in proving that consumers around the world love TRESemmé. It is currently** the number one styling brand in the USA, the number five haircare brand in the UK, fastest growing haircare brand in Canada and fastest growing styling brand in Australia!
So, with a strong global presence combined with salon heritage, now everyone can enjoy the result from professional quality products. With salon-sized 900ml shampoos and conditioners, 500ml hairsprays and styling products to suit every hair type and styling need, it’s easy to treat yourself and achieve a professional look at home, without having to pay higher salon prices.
TRESemmé – professional affordable
The TRESemmé range will be available at a grocery food store from August 2009. Recommended price for all products are SEK 89,90. So look out for the characteristic black and white salon-sized products.
* IRI Major Multiples, Value Sales, 52 w/e Aug 05
** IRI, last 52 weeks 5/10/09 in USA. Nielsen, National All Channels, Latest 52 W/e 9/5/09 in Canada. IRI all outlets 12w/e 18/4/09 in the UK. AZTEC Data Systems 17/05/09 in Australia.
For information about images, please contact:
Liv Jonsson at Star PR Sweden: liv.jonsson@starpr.se +46 8 545 29 87.
For further information, please contact Cederroth, tel nr +46 8 590 96 300 or Customerservice, tel nr +46 20 83 83 11.