New Bliw bubble brings natural beauty to your bathroom
The renowned Bliw bubble is now being launched in a new design. With a design language inspired by Nordic nature, the new Bliw bubble brings a natural beauty to your bathroom that appeal to many senses. Match it with your bathroom’s colour scheme or choose according to your favourite scent: blue Wood Violet, pink Wild Rose, green Linden Blossom or white Sweet Pea. What's more, the liquid soap now comes in a new improved formula and is the only eco-labelled perfumed soap available countrywide in Sweden.
The new Bliw bubble is inspired by the beauty of Nordic nature. It comes in sombre colours, with a contemporary stylistic graphic design. The soft rounded shape of the bubble adds another dimension. Fitting naturally into the hand, this natural beauty is an attractive addition to many settings. Containing revitalizing sea buckthorn and a moisturising ecological sugar beet extract, the liquid soap creates a soft, fragrant lather that is mild and gentle on your skin as well as on its source of inspiration – the lovely Nordic nature. The new Bliw bubble is available in four different scents:
Wood violet – A herbal floral fragrance with elements of violet and camomile.
Wild rose – A fresh floral scent of rose and jasmine.
Linden Blossom – A crisp green scent with elements of citrus, green leaves and grapefruit.
Sweet pea – A soft fresh fragrance of ivy, watermelon and sweet pea.
“With its new design, the Bliw bubble is more than just a soap – it’s a stylish interior design detail that can be matched to the colour scheme of your bathroom. We developed the contents with the environment in mind and a focus on fragrance. A combination of modern design, fresh scents, high quality and eco-labelling makes the new Bliw bubble unique,” said Jenny Nilsson, Nordic Senior Marketing Manager, Cederroth.
Bliw and nature
Bliw is a Swedish soap brand produced locally in Falun, Sweden. The short-distance transportation, recyclable packaging, new milder preservatives and biofriendly fragrances make the product kinder to the environment. The new Bliw bubble is also the first eco-labelled soap available countrywide in Sweden.
Available in supermarkets and convenience stores from May 2009. The new Bliw bubble contains 150 ml of liquid soap and costs approximately SEK 15.
Cederroth is one of the leading companies in the Nordic region in the personal care, healthcare, household and wound care sectors. The company has annual sales of approximately SEK 1.7 billion of which around 45% is in the Swedish market alone. In total, Cederroth has around 900 employees in the Nordic region as well as Spain, Portugal and Poland. Cederroth develops, produces, markets and sells numerous strong brands. The company’s most well-known brands include HTH, L300, Bats, Bliw, Family Fresh, Samarin, Savett, Grumme, Salvequick, Allévo, Pharbio, Cederroth, Första Hjälpen and many more. These products are manufactured in our own production facilities in Falun, Upplands Väsby, Copenhagen, Warsaw and Barcelona. Cederroth’s headquarters are located in Upplands Väsby.
For practical questions and press photos contact:
Liv Jonsson, Star Public Relations, tel: +46 8-545 298 72, e-mail: liv.jonsson@starpr.se
For more information contact:
Jenny Nilsson, Nordic Senior Marketing Manager, Cederroth, tel: +46 8-590 963 00, e-mail: jenny.nilsson@cederroth.com
www.bliw.se