Since its launch, the BLIW Dispenser and Refill has become a favorite and familiar item in many Swedish homes. Development of this popular product continues and the Nordic concept is being revamped with four brand new fragrances – all labeled with the ‘Swan’ Nordic ecolabel. The BLIW Dispenser and Refill is now available in Timothy Grass, Honeysuckle, Raspberry and Blueberry fragrances, turning our thoughts to endless Nordic summer nights, smooth seaside cliffs, and rippling streams in cool glades where wild flowers are in bloom. This feeling is also captured in the new packaging with subdued colors and contemporary shapes. Choose between mild light pink and white or the more prominent clear blue or green soaps. Whichever fragrance you choose, BLIW creates a sense of wellbeing through its fresh scents, modern forms, and the knowledge that you are doing something good for the environment.
Environment in focus
Consumers today are very environmentally savvy and aware of how their choices affect nature. By selecting Swan Nordic ecolabeled products, such as the BLIW Dispenser and Refill, consumers can help reduce the emission of substances that damage the environment and our health, while promoting substances that easily break down in nature. For example, the new BLIW formula contains milder preservatives and eco-friendly fragrances. Products labeled with the Nordic ecolabel are furthermore more effective and longer-lasting and environmental impact is reduced thanks to improved packaging. The BLIW Dispenser and Refill are manufactured in Falun, meaning short transportation routes and lower carbon emissions.
“We are delighted that a popular brand like BLIW has decided to invest in the Swan Nordic Ecolabel. The label is a guarantee that shows that BLIW is at the forefront of environmental responsibility. The BLIW Dispenser and Refill also expand the range of choice for consumers who want to choose eco-smart and sustainable products in the store," said Karin Carlsson, Business Area Manager Consumer Products at Nordic Ecolabelling in Sweden.
BLIW’s soft, fragrant foam is gentle, both on the skin and on its source of inspiration, the beautiful Nordic nature. The new BLIW Dispenser and Refill will be available in supermarkets and grocery stores from October 2009. The BLIW Dispenser and Refill contains 300 ml of liquid soap and costs about SEK 20 and SEK 17, respectively.
For practical information, photographs and samples contact:
Liv Jonsson, Star Public Relations, tel: +46 8 545 298 72, e-mail: liv.jonsson@starpr.se
For more information contact:
Karin Andrén, Nordic Brand Manager, Cederroth AB, tel:+46 8 590 963 94,
e-post: karin.andren@cederroth.com