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Multiplex Goda minerMultiplex Goda miner10/3/2008 11:13:00 AM

New dietary supplement, specially developed for younger children Sugar free chewables containing the most important vitamins Multiplex is now launching Goda Miner, a new dietary supplement specially developed for children. This sugar free chewable multivitamin with a fresh orange taste contains all the most important vitamins: A, C, D and E. These new chewables have the right soft consistency, vitamin content and packaging that make them appealing but safe for children – and suitable for adults too. One a day for children from four years of age and two a day for adults.

Children grow and develop quickly and need plenty of vitamins and minerals. As a parent, it can be reassuring to provide your children with a vitamin supplement, especially as children don’t always eat all the fruit and greens that they should.

A continuous intake of vitamins is also good for the immune defense, especially for children in kindergarten who are often exposed to the flu virus.  Goda Miner contains vitamins A, C, D and E, which are not only important for children, but for the entire family too.

“As every parent knows getting a child to eat broccoli at dinner or fruit at snack time can be a challenge. That’s why we have developed a scrumptious, sugar free vitamin chewable containing the most important A, C, D and E vitamins,” says Lisa Beijergård, nutritionist at R&D Health Care, Cederroth International.

Goda Miner has been developed taking into account a child’s special requirement The tablet has a great tasting orange flavor and the soft gel consistency makes it easy to chew. This also minimizes the risk that it will get stuck in the child’s throat. These chewable multivitamins are packaged in secure blister packs, which make it hard for children to open and easy for parents to keep track on how many have been consumed. Goda Miner contain many of the vitamins that a growing child

Conent of a daily dose
(1 chewable):

 

% of RDI (Reference daily intake)

Vitamin A (µg)

400

50%

Vitamin C (mg)

30

50%

Vitamin D (µg)

2.5

50%

Vitamin E (mg)

5

50%

 

Goda Miner vitamins are now available in supermarkets and grocery stores. Each package contains 30 chewables and the recommended price is SEK 45 per package.

For more information and product samples please contact:
Sofia Söderberg, Brand Manager Health, Cederroth International AB
+46 8 590 963 51, Sofia.Soderberg@cederroth.com 
Product photos can be downloaded from the image bank: www.cederroth.com/sv/Press/Bildbanken/

Fast facts about the vitamins in Goda Miner
Vitamin A: Good for the eyesight, mucous membranes and skin and also affects growth.

Vitamin C: Strengthens the immune system’s defense mechanisms and therefore provides protection against colds, etc.

Vitamin D: Plays an important role in the immune system’s defense mechanisms and the body’s absorption of calcium and phosphorous. The main source of vitamin D is sunlight, which children in Sweden often don’t get enough of for large parts of the year.  A recent study in the U.S. shows that vitamin D is among the most important vitamins.
Vitamin E: Important antioxidant that plays an important role in the body’s cell functions.

*According to an article in Dagens Nyheter on August 12, 2008